James Harden: New Season. Same Dedication.



Basketball provided an opportunity for James Harden. He turned that opportunity into a mission. James
 earned everything through hard work and a relentless dedication to the grind. He plans on earning more the same way. 

"The skills and work ethic came together and I just kept going. I don't even think it's about basketball. It's about life. Just have a mindset and a goal that you want and do whatever it takes to get there. Go and go and never give up." 

More Stories

Up and Coming Director, Tevin Tavares, Brings The Culture to Life
Up and Coming Director, Tevin Tavares, Brings The Culture to Life
Story by Christoper Cason A creative is molded by their environment, upbringing and the experiences delivered from bo...
Read More
Abby Dahlkemper: All She Does is Win
Abby Dahlkemper: All She Does is Win
Welcome to the Team, Abby Dahlkemper. From rising through the ranks of United States Women’s National Soccer to overc...
Read More
Today Changes Everything: New Products, New Look, and Now at Target
Today Changes Everything: New Products, New Look, and Now at Target
It Started with Athletes It all started with a deep love of the athlete’s journey. When thought about everything an a...
Read More